ABC's of Relationship Selling through Service by Charles Futrell
- Language: English
- Publisher: McGraw-Hill Education; 12 edition (October 10, 2012)
- Paperback: 528 pages
- ISBN-10: 0078028930
ABC’s of Relationship Selling 12e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.
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