Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises by Georgia Ismini Lainiotis
- Language: English
- Publisher: Random House
- Pages: 454
- Publication date: 2016
Exporting From Failure To Success: An Exclusive Global Guide For Small & Medium Enterprises is a book for SMEs around the world. The structured proven way to build exports, as outlined in this book, will serve as a guide for SMEs on the exporting path. This approach is based on the author's 20 years plus experience in doing business, developing business, structuring deals, closing deals, advising on global sales, exporting and coaching business executives in 38 countries on five continents. This guide is an excellent resource for business owners that want to know i) the new paradigms of global business development ii) acquire an effective methodology to exporting iii) what it takes, as an individual and business, to take their goods/services global consistently and profitably iv) how to choose the right countries to export to v) how to create an export strategy and export social media strategy vi) how to create a powerful global business niche. Finally, this book is for SME business owners that want to be truly successful exporters and global players.
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