Selling Today (12th Edition) by Gerald L. Manning
- ISBN-10: 0132109867
- Language: English
- Hardcover: 544 pages ISBN-10:ISBN-13:
- Publisher: Prentice Hall; 12 edition (March 5, 2011)
Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
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